In 2020, that trend was disrupted with an increase of 6.1 calories per person per day nationally. From 2014 through 2019, per person calories from beverages sold in these channels fell steadily. Packaged beverages saw the opposite effect. Beverages sold through Nielsen-measured stores – primarily chain grocery, convenience, drug, dollar, big box, and club stores - typically represent a larger segment of beverage sales, about 60% of total beverage volumes and calories. As a result, beverage calories in these venues decreased 15.7 calories per person per day nationally. Last year also saw a sharp change in how consumers bought their beverages amid the COVID-19 pandemic. Purchases of beverages (and food) decreased significantly at restaurants, theaters, and other venues that primarily represent about 40% of total beverage volumes and calories and where fountain drinks are prevalent. The volume of total beverages people purchased has risen every year since 2014 for a total increase of 8.9% through 2020. The decrease in beverage calories per person is not caused by a decrease in overall beverage consumption. ![]() ![]() Calories per person from soda declined by 5.5% in 2020, for a total reduction of 11.8% since 2014.Ī quarter (24.8%) of sports drinks consumed are now low- and no-sugar, up from 10.4% in 2017.īeverage companies have introduced numerous new brands of sparkling waters and flavored waters that have helped spur a 36.6% increase in per person volumes of water in six years’ time.“These results show the power of public-private partnerships working together to help support consumers’ efforts to balance their lives.” “America’s beverage companies are introducing more choices with less sugar and smaller portion sizes than ever before – and today nearly 60% of all beverages purchased by consumers are zero or low sugar,” said Katherine Lugar, president and CEO of American Beverage. Volume sales per person of low- and zero-sugar beverages has grown considerably. Low- and zero-sugar beverages together increased from 50.1% of beverage volume sales in 2014 to 58.7% of volume sales in 2020. “We are pleased to see that the beverage industry is making progress toward the calorie reduction goal, and is now halfway to meeting the initiative commitment,” said Kathy Higgins, chief executive officer at Healthier Generation. “Healthier Generation remains dedicated to supporting caregivers as they continue to make the best choices for the health of their families.”Īverage beverage calorie consumption has decreased from 202.8 calories per person per day in 2014 to 182.6 in 2020. The consumer shift away from full-calorie beverages comes as the beverage industry has been making low- and zero-sugar options an increasing part of its product mix, leading to the elimination of 1.5 trillion calories in the U.S. Independent evaluator Keybridge LLC released its annual progress report today in the Beverage Calories Initiative (BCI), a nationwide effort by American Beverage, The Coca-Cola Company, Keurig Dr Pepper, and PepsiCo to reduce per-person consumption of beverage calories by 20% nationally over ten years. Keybridge found that calories per person have decreased 10% since the 2014 launch of BCI – halfway to the goal. 14, 2021 - The latest evaluation of a public commitment by America’s beverage companies and brokered by the Alliance for a Healthier Generation to reduce the sugar people get from beverages shows that consumption of full-calorie beverages declined in 2020 as consumers shifted toward low- and zero-sugar beverages for the fourth consecutive year.
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